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Blogs to Help You Write, Publish and Market Your Bestselling Book to Build Your Brand and Grow Your Business

The Author’s Marathon Why your real marketing race starts after launch week.
The Author’s Marathon: Why Your Real Marketing Race Starts After Launch Week
Your book reached #1 bestseller status. The champagne bottles are empty, congratulations are rolling in, and your phone won't stop ringing with interview requests. Launch week is a victory lap. But here's what distinguishes successful authors from those who are forgotten: what comes after the confetti clears. Most authors approach their book marketing strategies like… Continue reading The Author’s Marathon: Why Your Real Marketing Race Starts After Launch Week
Editing Essentials What Every First-Time Author Needs to Know.
Editing Essentials: What Every First-Time Author Needs to Know
You wouldn't build a home without an architect, perform surgery without medical training, or climb a mountain without grappling hooks. Yet, many first-time writers try to publish without the help of editors who are professionals. This never works out. Your manuscript represents months or years of hard work. It contains your expertise, your experience, and… Continue reading Editing Essentials: What Every First-Time Author Needs to Know
Homework-Help-The-Support-System-Every-Author-Needs.
Homework Help: The Support System Every Author Needs
In light of “back to school season” starting up this September, think about this: What was your most challenging class in school? Did you ace it by sitting alone with your textbook, or did you join study groups, visit professors during office hours, and maybe even hire a tutor? The students who built strong support… Continue reading Homework Help: The Support System Every Author Needs
design-psychology-what-makes-readers-click-Buy.
Cover Design Psychology: What Makes Readers Click “Buy”
Your cover is your store window. Like a storefront display, it has only seconds to attract attention and persuade someone to come in. In the age of e-books, this window is even smaller, sometimes only a thumbnail image in competition with thousands of others. The stakes cannot be any higher. It is proven that 95%… Continue reading Cover Design Psychology: What Makes Readers Click “Buy”
Business books Trends Shaping 2025 and Beyond.
The Future of Business Books: Trends Shaping 2025 and Beyond
Look at your bookshelf filled with business guides from 2019. Can you use any of those strategies today? Remote work strategies? Barely mentioned.  AI implementation? Superficial coverage.  Cryptocurrency considerations? Not a word.  You see, the business world moves fast. Yesterday's strategies become tomorrow's cautionary tales. Yet most business books still chase old trends while readers… Continue reading The Future of Business Books: Trends Shaping 2025 and Beyond
How-business-owners-can-decide-whats-the-right-fit.
Audiobooks vs. Print: How Business Owners Can Decide What’s The Right Fit
All great business books begin with one basic question: how will my readers actually apply this information? There are those who like the tangible act of turning pages and scribbling in margins. Others need to have the ability to learn while on drives, workouts, or multitasking throughout their hectic schedules. The truth is, there is… Continue reading Audiobooks vs. Print: How Business Owners Can Decide What’s The Right Fit
The-authors-launch-Day-survival-guide-Make-your-book-debut-count
The Author’s Launch Day Survival Guide: Make Your Book Debut Count
Your book launch day arrives like opening night at the theater.  Months of preparation culminate in this single moment when your work meets the world.  Yet, most writers make launch day just another Tuesday, foregoing the opportunity to make their book shine. Smart authors know better. They understand that launch day logistics can make the… Continue reading The Author’s Launch Day Survival Guide: Make Your Book Debut Count
Why-Hardback-Publishing-Still-Matters-in-the-Digital-age-And-How-To-Leverage-It-For-Maximum-Impact.
Why Hardback Publishing Still Matters in the Digital Age (And How To Leverage It For Maximum Impact)
Here's something that might surprise you: while everyone was busy predicting the death of physical books, something interesting happened. Print book sales actually went up in 2024 for the first time in three years. We're talking 767.36 million units sold in 2023 alone. Even crazier? The price difference between eBooks and hardcovers has shrunk by… Continue reading Why Hardback Publishing Still Matters in the Digital Age (And How To Leverage It For Maximum Impact)
The-Confidence-Crisis-Overcomiong-Self-Doubt-Before-You-Start-Writing-Your-Book.
The Confidence Crisis: Overcoming Self-Doubt Before You Start Writing Your Book
You've got a story burning inside you. A message that needs to be shared. Wxpertise that could change lives.  But… instead of racing to your keyboard, you're frozen. Caught in the grip of a villain more cunning than any antagonist you could dream up for your book: self-doubt. You're not alone in this struggle. Research… Continue reading The Confidence Crisis: Overcoming Self-Doubt Before You Start Writing Your Book
From-page-to-podcastHow-authors-master-media-interviews
From Page to Podcast: How Authors Master Media Interviews
Ten minutes into the interview, you realize something's wrong. The host asked three questions, but you've been rambling about background information.  Your book's main message? Still unmentioned.  Your call to action? Forgotten.  Your opportunity to connect with thousands of potential readers? Slipping away. This scenario happens to authors every day. They book great interviews but… Continue reading From Page to Podcast: How Authors Master Media Interviews
Why-Tedx-speakers-sell-more-books
Why TEDx Speakers Sell More Books (And How You Can Too)
Most authors face the same frustrating reality.  You've penned a great book with life-changing concepts. You've invested months of effort into each page. Yet, on launch day, your book gets buried under the din of thousands of other books released every day. Traditional book marketing strategies feel like shouting into the void. Social media posts… Continue reading Why TEDx Speakers Sell More Books (And How You Can Too)
night-owl-or-early-bird-finding-your-perfect-writing-rhythm
Night Owl or Early Bird? Finding Your Perfect Writing Rhythm
Are you burning the midnight oil with your manuscript, or do you prefer to catch the worm with your words?  It’s a pretty cliche, age-old question. Yet, it is so important when it comes to finding your best creative writing time.  Your writing routine doesn't have to fit into someone else's mold, whether you're developing… Continue reading Night Owl or Early Bird? Finding Your Perfect Writing Rhythm
Vacation-Mode-Writing-Stay-Productive-On-The-Go
Vacation Mode Writing: Stay Productive On The Go
Summer's here, and with it, sun, vacation, and that age-old dilemma every writer knows all too well. Your book writing project waits patiently while beach vacations call and barbecues fill your calendar, but professional book writing services can help you stay on track. The good news? You don't have to choose between living your summer… Continue reading Vacation Mode Writing: Stay Productive On The Go
Why-Ghostwriting-Isnt-Cheating-And-When-Smart-Leaders-Use-It
Why Ghostwriting Isn’t Cheating (And When Smart Leaders Use It)
Why Ghostwriting Isn't Cheating (And When Smart Leaders Use It)
How-to-Write-Your-Expert-Book-Even-if-Youre-Not-a-Writer
How to Write Your Expert Book (Even If You’re “Not a Writer”)
As a podcast host, I hear the same phrase at the start of nearly every interview: "I'm not a writer" or "I never expected to write a book." Yet here they are, successful authors with bestselling books that transformed their businesses and established them as industry leaders. Ring a bell? You have decades of experience,… Continue reading How to Write Your Expert Book (Even If You’re “Not a Writer”)
The-3-Notebook-Method-That-Gets-Books-Finshed-While-97-Never-Do
The 3-Notebook Method That Gets Books Finished (While 97% Never Do)
While 81% of Americans say they want to write a book, only 3% of people who start writing a novel actually finish it, which means 97% of aspiring writers never reach "The End." Even more striking: only 15% of Americans have actually started writing a book, and a mere 6% have gotten halfway through. With… Continue reading The 3-Notebook Method That Gets Books Finished (While 97% Never Do)
Why-IndependeCe-day-season-is-perfect-for-launching-your-thought-leadership-book
Summer of Authority: Why Independence Day Season is Perfect for Launching Your Thought Leadership Book
Everyone thinks summer kills business book sales faster than a sparkler fizzles out. Beach reads dominate like Uncle Sam at a barbecue. Attention spans shrink shorter than a firecracker's fuse. People vacation instead of reading serious content. Yet data tells a completely different story for thought leadership books during the season of independence days! It’s… Continue reading Summer of Authority: Why Independence Day Season is Perfect for Launching Your Thought Leadership Book
Beat-the-Summer-Writing-Slump
Beat the Summer Writing Slump: 7 Ways to Keep Your Book Project Moving
Each year, summer rolls around with its own set of distractions that can derail even the most dedicated writers. The warm weather beckons from outside your office window, vacation plans interrupt your routine, and the relaxed atmosphere makes it harder to maintain the discipline your book project demands. Yet this season also presents unique opportunities… Continue reading Beat the Summer Writing Slump: 7 Ways to Keep Your Book Project Moving
How-to-use-photos-to-make-your-business-book-unforggetable
How to Use Photos to Make Your Business Book Unforgettable
You open the first page of a business book, and you see an old man sitting in a field. He holds a wooden stick in both hands. His body shows years of practice. His face tells stories of wisdom passed down through generations. This single photo does something words cannot do. It welcomes readers while… Continue reading How to Use Photos to Make Your Business Book Unforgettable
the-3am-reader-writing-for-the-overwhelmed-executive-who-reads-at-midnight
The 3AM Reader: Writing for the Overwhelmed Executive Who Reads at Midnight
To business writers, your readers are not snuggled up with coffee and your book on a Sunday morning. Instead, it looks more like this: The house is silent. The kids are asleep. The emails have finally stopped pinging. And a VP at a Fortune 500 company finds herself reading at 11:47 PM again. Her laptop… Continue reading The 3AM Reader: Writing for the Overwhelmed Executive Who Reads at Midnight
Red-Flags-in-Business-Books-How-to-Spot-Authors-Who-actually-Know-Their-Stuff
Red Flags in Business Books: How to Spot Authors Who Actually Know Their Stuff
The email arrived at 10:47 PM: “Urgent: major client threatening to leave.”  Upon reading it, the VP of Operations rushed to her home office and grabbed the latest business book about customer retentions. It was one she'd bought after seeing the author's confident LinkedIn posts. Two hours later, she was more frustrated than when she… Continue reading Red Flags in Business Books: How to Spot Authors Who Actually Know Their Stuff
10-Hidden-Benefits-of-Writing-a-Book-That-Have-Nothing-to-Do-With-Book-Sales.
10 Hidden Benefits of Writing a Book That Have Nothing to Do With Book Sales
Writing a book won't make you rich overnight, but it will do some suspiciously magical things. Like getting strangers to trust you without a sales call. Or making people nod along to your ideas before you've even opened your mouth. Most entrepreneurs believe books are all about selling. Spoiler alert: they're not. A book is… Continue reading 10 Hidden Benefits of Writing a Book That Have Nothing to Do With Book Sales
How-to-Design-Your-Writing-Space.
How to Design Your Writing Space
Your fingers hover over the keyboard, paralyzed. You look over at the clock, and somehow hours have passed by since you sat down to write the next chapter of your leadership book. What could be the problem? Before blaming lack of talent or start writer’s block solutions, there is another factor to consider.  Look around… Continue reading How to Design Your Writing Space
Why-Some-Ghostwritten-Books-Soar-While-Others-Plummet
Why Some Ghostwritten Books Soar While Others Plummet (And How to Make Yours Take Flight)
Ever watched birds in migration? Arctic terns travel 44,000 miles annually during migration/ That’s the longest journey of any animal. Yet they know exactly when to start, which route to take, and where to land. As with birds, there are ghostwritten books that fly across bestseller lists through effective book marketing strategies while others never… Continue reading Why Some Ghostwritten Books Soar While Others Plummet (And How to Make Yours Take Flight)
How to Design Book covers that trigger instant purchase decisions
How to Design Book Covers That Trigger Instant Purchase Decisions
We can deny it all we want, but every single one of us judges books by their covers. Time and again, I've witnessed brilliant authors struggle to find readers because their book covers failed to make that crucial first impression. Think about it: when was the last time you clicked on a book with an… Continue reading How to Design Book Covers That Trigger Instant Purchase Decisions
How-to-get-quality-book-reviews-that-actually-drive-sales
How to Get Quality Book Reviews That Actually Drive Sales
A lone book sits on Amazon's virtual shelf. Brilliantly written. Professionally edited. Stunningly designed. Yet completely invisible. Without reviews, it languishes in algorithmic purgatory, seen by algorithms but ignored by potential readers who avoid unproven works.  Meanwhile, across the digital aisle, a comparable book attracts steady sales. The difference? Twenty thoughtful reviews that function as… Continue reading How to Get Quality Book Reviews That Actually Drive Sales
How-To-Develop-Case-Studies-That-Strengthen-Your-Books-Arguments.
How to Develop Case Studies That Make Your Book Unforgettable
Imagine readers so engrossed in your book that they cancel appointments to read further. Picture them underlining paragraphs, taking notes, and putting your ideas into practice immediately. This level of engagement rarely happens with theory alone. Readers need to find themselves in your pages through the use of well-selected anecdotes that resonate with their own… Continue reading How to Develop Case Studies That Make Your Book Unforgettable
How to create Presentation Slides That Enhance Your Speaking Engagements
How to Create Presentation Slides That Enhance Your Speaking Engagements
You’ve got the mic, the message, and the momentum. The crowd’s with you…until your slides hit the screen. Eyes squint. Brows furrow. You can almost hear the energy drain from the room. It’s not your content. Instead, it’s your design. Even the sharpest insight gets lost in a sea of bullet points and blurry graphs.… Continue reading How to Create Presentation Slides That Enhance Your Speaking Engagements
How-to-Choose-the-Right-Ghostwriter-for-Your-Business-Book
How to Choose the Right Ghostwriter for Your Business Book
You sit at your desk, looking at a blank page. Hours pass. The words simply won't come. Your great business concepts remain lodged in your mind as deadlines close in. Sound familiar? Most entrepreneurs find this difficult. You know that your information would fill pages, yet finding the time to write is impossible. The thought… Continue reading How to Choose the Right Ghostwriter for Your Business Book
Spring Cleaning Your Manuscript: Professional Book Editing Tips to Refresh Your Work
Spring Cleaning Your Manuscript: Professional Book Editing Tips to Refresh Your Work
Springtime brings a sense of renewal. This year, reports show 80% of Americans will engage in spring cleaning. This means that across the country, windows will open wide, dusty corners will meet their match, and cluttered spaces will  transform into organized havens. Your manuscript deserves the same refreshing treatment. But, beware! This process is not… Continue reading Spring Cleaning Your Manuscript: Professional Book Editing Tips to Refresh Your Work
How to Set up Your Author Website Without Technical Expertise
How to Set Up Your Author Website Without Technical Expertise
Staring at a blank screen, wondering how to create your author website? You're not alone.  Most writers are more afraid of their website than they are of a white page. They've psyched themselves into putting this important part of their writer platform on the backburner, believing it takes coding abilities that they lack. Readers, meanwhile,… Continue reading How to Set Up Your Author Website Without Technical Expertise
Crafting Chapter One Why Most Business Authors Start in the Wrong Place.
Crafting Chapter One: Why Most Business Authors Miss the Target
Writers often aim their first business book at the wrong target. Like archers who focus on their stance instead of the bullseye, these authors spend precious opening pages talking about themselves rather than addressing reader problems. Many first-time authors load their opening chapter with credentials, company background, and personal victories. They showcase awards, mention prestigious… Continue reading Crafting Chapter One: Why Most Business Authors Miss the Target
How-to-Gather-and-Incorporate-Client-Testimonials-Into-Your-Book
How to Gather and Incorporate Client Testimonials Into Your Book
The moment someone opens your book, they're skeptical. They're asking: “Why should I trust this author?” Placing the right testimonial on the first page answers this question before you've written a single word. Statistics show that 92% of people will trust a recommendation from a peer, and 70% of people will trust a recommendation from… Continue reading How to Gather and Incorporate Client Testimonials Into Your Book
How-to-Structure-a-Compelling-TEDx-Talk
How to Structure a Compelling TEDx Talk
Every world-changing idea begins with a whisper. A quiet thought in someone’s mind. But, what if you only had eighteen minutes to share that idea in a way that could potentially change thousands, even millions, of lives? Well, that’s all the time that you get on the TEDx stage. With such limited time, the structure… Continue reading How to Structure a Compelling TEDx Talk
How-To-Write-Back-Matter-That-Sells-Your-Next-Book
How To Write Back Matter That Sells Your Next Book: Professional Book Marketing Strategies for Authors
It's easy to obsess over your book’s opening chapter or chase the perfect midpoint twist. But what happens after your final sentence might be the most valuable real estate in your entire manuscript. Why?  When a reader stays with you to the end, you need to make sure they don’t stop there. Back matter typically… Continue reading How To Write Back Matter That Sells Your Next Book: Professional Book Marketing Strategies for Authors
How-to-Organize-your-ideas-when-you-have-multiple-book-concepts.
How to Organize Your Ideas When You Have Multiple Book Concepts
Brilliant minds overflow with possibilities. That’s 6,200 to be exact.  Since brain scans have proven this to be true, there’s no wonder that writer-entrepreanurs have multiple book ideas buzzing around in their heads.  Having multiple book ideas buzzing in your head signals creative abundance, not confusion. Yet, without proper organization, these valuable concepts can slip… Continue reading How to Organize Your Ideas When You Have Multiple Book Concepts
Easter-Bunny-Trails-and-Tangents
Bunny Trails and Tangents: How to Keep Your Story on Track
Ever sat through a presentation where the speaker lost you completely? One minute they're discussing quarterly projections, and suddenly, they're sharing an elaborate story about their childhood goldfish. We've all been there, both as listeners and (admit it) as the storytellers who wander off the path. Turns out, even Easter Sunday isn’t immune to the… Continue reading Bunny Trails and Tangents: How to Keep Your Story on Track
Attachment Details How-to-Conduct-Research-That-Strengthens-Your-Books-Crediablity
How to Conduct Research That Strengthens Your Book’s Credibility
Two business books are published on the same day. Six months later, one was collecting dust on bookstore shelves while the other had spawned a movement that transformed three industries. So what's the difference? You can bet that the most convincing section of your book is not your writing, your bio, or even your great… Continue reading How to Conduct Research That Strengthens Your Book’s Credibility
How-To-Create-Blogs-That-Support-Your-Books-Message.
How to Create Blog Posts That Support Your Book’s Message
The champagne bottles from your book launch sit empty. Your Amazon ranking sparkles with bestseller status. Yet a nagging question keeps you up at night: “What now?” The answer is to write a book that reflects your book’s core message.  Your book's life doesn't have to stop at publication. With the proper techniques, you can… Continue reading How to Create Blog Posts That Support Your Book’s Message
When not to write a book hard truths for aspiring authors.png
Think You’re Ready to Write a Book? Read This First.
You’ve got a story to tell, wisdom to share, or a brand to build—but is writing a book the best move right now? We hear the motivational “fluff” everywhere. I myself am a culprit of it. I think that passion, dedication, and personal experience are enough to push anyone towards success, but when you really… Continue reading Think You’re Ready to Write a Book? Read This First.
Elevate-Your-Author-Reputation.
Elevate Your Author Reputation: Why Published Authors Dominate Online Searches
What digital footprint appears when potential clients search your name? Scattered social media posts? Inconsistent messaging? Or authoritative content showcasing your expertise? Or… nothing at all? Every Google search of your name creates an impression. Digital invisibility, especially, costs professionals thousands in missed opportunities. Every day, potential clients search for expertise online, finding your competitors… Continue reading Elevate Your Author Reputation: Why Published Authors Dominate Online Searches
women-who-write-turning-your-passion-into-a-published-work
Women Who Write: Turning Your Passion into a Published Work
Around the world, people are celebrating International Women’s Month in powerful ways, from marches to giving flowers, all in honor of women’s achievements and the ongoing fight for equality. This global celebration goes beyond recognition. It’s a movement to uplift and amplify women’s voices worldwide. And the writing world is no exception.  Women have been… Continue reading Women Who Write: Turning Your Passion into a Published Work
How to turn your client success stories into compelling book content.
How to Turn Your Client Success Stories Into Compelling Book Content
Every business has its own story to tell, but sometimes, the best stories come from the people who benefit most: your clients. When a reader picks up your book and instantly connects with a story about a client facing the same struggles they’re dealing with, they’ll turn to you for further guidance. Through your wisdom,… Continue reading How to Turn Your Client Success Stories Into Compelling Book Content
How-to-create-a-writing-schedule-that-works-with-a-busy-career.
How to Create a Writing Schedule That Works With a Busy Career
Monday: conference calls. Tuesday: project deadline. Wednesday: team meeting. Does this sound like your schedule? If your calendar resembles a battlefield with no white space in sight, don’t lose hope! Somewhere between the chaos, your unwritten book waits patiently. They all say that each person has a book within. For working professionals, the catch is… Continue reading How to Create a Writing Schedule That Works With a Busy Career
How-to-Start-a-Newsletter-That-Keeps-Readers-Engaged-Between-Books.
How to Start a Newsletter That Keeps Readers Engaged Between Books
A reader finishes your book, turns the last page, and sighs—already craving more. But months might pass before your next release. How do you keep that excitement alive? How do you ensure your readers don’t drift away? The answer is simple: a newsletter. Done right, it keeps readers engaged, excited, and eager for your next… Continue reading How to Start a Newsletter That Keeps Readers Engaged Between Books

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